Rexite at Salone Internazionale del Mobile
di Milano, since 1979
April 8, 2016
Rexite’s presence at Salone del Mobile is anything but recent, we were there even when the famous exhibition used to be held at the old stands, now demolished, where the residential skyscrapers of CityLife rise. During our first two years at Salone del Mobile we didn’t manage to get a proper stand; instead, we only had a crystal window of nearly 1 by 2 meters and 1,20 meters tall. Even though small, our window was in a very strategic position in the main corridor, where all the big brands were: Kartell, Zanotta, Poltrona Frau, Castelli, Arflex, Bernini, etc. Such a sought-after and exclusive spot was known as the “Olympus,” due to the quality and number of visitors, as well as because it was at the top floor of the hall dedicated to design.
At that time our items mainly were desktop accessories, waste baskets and umbrella stands, fitting perfectly into the limited space of our window. We even managed to showcase umbrella stands and waste baskets outside the window, like on a pedestal, to draw more visitors! Rino Pirovano still remembers his embarrassment and the nasty looks he got from the nearby stands, “I felt like an unauthorized ice cream man in front of the best patisseries of the town, but the great number of contacts we found balanced out our discomfort, including spending the entire day on our feet!”.
And the miraculous effect of the “ice cream man’s window” was not long in coming. We soon came into contact with buyers from the most famous American department stores: Macy’s, Bloomingdale, Crate&Barrel, Pottery Barn, and Conran’s. To our own surprise, they began to order large amounts of our desktop accessories and waste baskets. This is why our Babele letter trays, Slim and Centobuchi pencil trays and cups, Gemini and Duplo bookends, Cribbio and Birillo waste baskets and umbrella stands spread first on the American market and only later on the Italian one. We soon began to export to international markets: Japan, Korea, Taiwan, Hong Kong, Australia and we were really good at it. In fact, even today our export share is around 80%.
Why is Salone del Mobile so important and why is it the most keenly awaited event in the world of furniture? Just one figure: 310.000. This is the official number of visitors to Salone del Mobile 2015 in Milan. We can easily understand why Salone del Mobile is unquestionably the most important worldwide design event, able to draw professionals from every part of the world. The Salone is the unrivalled opportunity for architects, vendors, interior designers and design magazine editors wanting to keep up with the global furniture industry. For us at Rexite joining the Salone del Mobile means we will have the chance to personally meet our international clientele, showing our new proposals and find new trade partners all over the world.
We will be there at Hall 16 - Stand C32, with our novelties and our best products ever.